Smart Mannequin

Shoppers are treated to the high-touch experience that draws them into brick-and-mortar stores. By touching sensor-embedded clothing on high-end fitness apparel from 2XU, a nearby touchscreen is triggered to display detailed product information, allowing the shopper to browse and learn more on their own.


1: Seamlessly combine the benefits of digital engagement with the immersive, tactile experience that draws shoppers into brick-and-mortar stores.

2: When a shopper touches sensors embedded in the mannequin’s apparel, a nearby touchscreen instantly updates to highlight features specific to the area of clothing selected.

3: By using the touchscreen, shoppers are fully engaged in learning more about the brand and apparel highlights.

4: Creative and technical teams are no longer limited by traditional inputs. The Scala platform seamlessly handles inputs from any off-the-shelf sensor consistently, giving creative teams complete control over the experience.